Using the principles and guidelines presented in Chapters two and three of the Cousins et al textbook you will create

Using the principles and guidelines presented in Chapters two and three of the Cousins, et al textbook, you will create a presentation using Prezi or PowerPoint as the format. Prezi is a free presentation software that provides a unique way of developing presentations (think of it as a variation of PowerPoint or Keynote).
For the content of the assignment, you will identify a potential, new product to be added to an existing concept (an established organization, whether commercial or non-commercial). Once selected, you will create a presentation to introduce the product and assert why the product will be successful within the concept.
Areas of focus: [in no specific order of precedence]
Product
Target market / Who is the consumer?; Who will buy?
Market research
Idea evaluation
Relevant factors of guest [meal] experience
Quality Assurance / Control, management, & standards
Cost / estimated, Break-even analysis, pricing [revenue, if appicable]
Product promotion
Like a standard essay, you should have an introduction and conclusion. You will also need to include an APA formatted reference page and in-text citations for cited content used to validate, corroborate, or provide a contrast to claims you make in the presentation.