Unit 1 DB1 Information technology has allowed outreach and made knowledge of global English speaking and nonEnglish speaking countries accessible

Unit 1
DB1
Information technology has allowed outreach and made knowledge of global English speaking and non-English speaking countries accessible to businesses large and small. Furthermore, the Internet offers links to media sources world-wide. Find a story in a global journal/newspaper about a US-based company that had a business issue in a foreign market.
Describe the situation in your own words and make sure to cite and reference the news item and site.
In your own words, itemize some of the ramifications, both positive and negative, of this plethora of information?
WEEK 1:
Interactive:
Choose one student post and determine how his/her company’s business issue was covered in a local U.S source. Compare and contrast the impact of the business coverage from a technological stand point based on the premise that not all countries are technologically equal.
WEEK 2:
Interactive: Select another learner’s post. How was his/her business global issue covered on the company’s Web site? What damage control was done by the company through social media? Do you feel this PR was effective? Why/Why not?
What recommendation would you make for an effective use of social media in the legal environment we live in?
Remember to use APA referencing in the body of your posting.
Background on Course Research Requirements
In the business world it is important to use research to strengthen points that you make in presentations and projects. You will see references to using specific databases throughout this course. Research is a crucial skill and learning to use the search functions in these databases is about critical thinking which complements other research techniques you have used prior to the class.
There are two main types of databases accessible in the library, through “FIND ARTICLES & BOOKS.” Keep in mind that the most popular databases are: ABI Inform Collection, Academic Search Complete, and Business Source Complete. As a graduate student, you must steer away from inferior Web sites with anonymous writers, articles found on consultant Web sites, materials on sites like QuickMBA.com, MarketingProfs.com, etc. Dictionaries and Encyclopedias most often repeat the information from your text. Acceptable Internet resources include among others government sites (especially for statistics).
You are not permitted to use any open-source Web site in this course.
Unit 2:
DB2
Pepsi Co and Coke American beverage giants, must adhere to the U.S Foreign Corruption Act wherever their businesses may take them. Both companies expanded their U.S businesses to India with differing initial results. Coke came home (initially) and Pepsi Co prospered.
Do your research and explain the socio-cultural barriers faced by these two companies? What in your view were the reasons which negatively impacted Coke and positively touched Pepsi Co?
WEEK 3:
Interactive: Select one company other than the 2 mentioned above, and share this company’s experience in the United Arab Emirates. Comment on another learner’s company experience in a different location of the world.
WEEK 4:
Interactive: Comment on a different learner’s company experience in a totally different location from those completed earlier. Do you feel that cultural training is an essential pre-requisite for expatriates in any host country? Why/Why not?
Unit 3
More on DBs
At the end of each unit, DB participation is assessed based on level of engagement and the quality of the contribution to the discussion. DBs allow learners to learn through sharing ideas and experiences as they relate to course content. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB are accepted after the end of the unit. Learners must demonstrate an appropriate depth of understanding of course content to receive credit for having submitted substantive posts. Typically, this is achieved with 3–4 strong paragraphs for Main Posts and 2–3 strong paragraphs for Response Posts.
DB3
McDonald’s is a force to contend with both domestically and globally. The company has been a success story world-wide because of its focus on marketing details and because it plans globally yet acts locally.
Choose a doughnut/cinnamon bun/bread company with presence in two global markets. Access the two countries’ specific Web sites for the product you wish to discuss.
List the differences in product offerings in these 2 host countries and then compare same to home based product
Go to your company’s Web site in the 2 countries and discuss the promotion/advertising that is done there. Is it different or the same as the home base advertising? Explain.
WEEK 5:
Interactive: Read a classmate’s post whose country is different from yours and whose product may or may not differ. Compare and contrast their findings with yours, draw and share your conclusion in a substantive response back to him/her
WEEK 6:
Interactive: Read another learner’s post whose country is once again different from yours and from the countries you commented on in interactive 1 and whose product may or may not differ. Compare and contrast their findings to yours, draw and share your conclusion in a substantive response back to him/her.
Visit the cia.gov Web site and check the world fact book for the countries you have covered – 6 in total (your 2 and the interactive 4). Explain your views as to the fit between product and location based on the following forces: political legal (3 factors), economic (3 factors), and socio-cultural ( 3 factors
Unit 4
More on DBs
At the end of each unit, DB participation is assessed based on level of engagement and the quality of the contribution to the discussion. DBs allow learners to learn through sharing ideas and experiences as they relate to course content. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB are accepted after the end of the unit. Learners must demonstrate an appropriate depth of understanding of course content to receive credit for having submitted substantive posts. Typically, this is achieved with 3–4 strong paragraphs for Main Posts and 2–3 strong paragraphs for Response Posts.
DB4
Censorship, enforced written and unwritten laws, red tape and language hurdles not to mention having and keeping the rights to your own patents and products.
Give examples of 2 U.S companies who may have faced some or all of these issues.
Give examples of 2 U.S companies whose global ventures have gone smoothly.
To what do you attribute these negative and positive results? Country? Multi-national company (MNC) preparedness? Luck of the draw? Support your answers with appropriate theory.
WEEK 7:
Interactive: Provide background on a successful joint venture in one of the BRIC countries (Brazil, Russia, India, China).
Respond to one learner’s joint venture post. Are the shared joint ventures results different or similar to your findings? To what do you attribute this?
WEEK 8:
Interactive Reply 2: Respond to another learner’s joint venture post. Are the shared joint ventures results different or similar to your findings? To what do you attribute this?
Unit 5:
DB5
Read and analyze a multinational corporation’s (MNC’s) list of values/ value statement/or code of ethics. Share one ethical or one legal global situation the company is currently involved in.
Explain how corporate culture or values should have influenced its decision making.
Submit two recommendations on how this situation could have been avoided.
Week 9:
Interactive: identify and discuss your company’s CSR program Read and comment on one other learner’s example.
Week 10:
Interactive: Explain the importance of a CSR program for an organization. Read and comment to another learner’s explanation.
Use the Library to research the topic.
APA format is mandatory (in text).
There are two main types of databases accessible in the library, through “FIND ARTICLES & BOOKS.” Keep in mind that the most popular databases are: ABI Inform Collection, Academic Search Complete, and Business Source Complete.
As a graduate student, you must steer away from inferior Web sites with anonymous writers, articles found on consultant Web sites, materials on sites like QuickMBA.com, MarketingProfs.com, etc. Dictionaries and Encyclopedias most often repeat the information from your text. Acceptable Internet resources include among others government sites (especially for statistics).
You are not permitted to use any open-source Web site in this course.