THE COMPANY SELECTED IS SUBARU. Prior to beginning work on this assignment Read Chapter 9: Managing the Marketing

THE COMPANY SELECTED IS SUBARU.
Prior to beginning work on this assignment,
Read
Chapter 9: Managing the Marketing Effect, Sections 9.1 and 9.2 of the course text, Principles of Marketing
Watch
How to Use SWOT Analysis
(Links to an external site.)
The Five Competitive Forces That Shape Strategy
(Links to an external site.)
This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5.
Using the company you selected for your marketing manager internship,
you will complete a situation analysis with the goal of identifying a
new product/service to develop your marketing plan against.
The Marketing Plan: Product Identification and SWOT Analysis paper
Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA Style
(Links to an external site.) as outlined in the Writing Center’s APA Formatting for Microsoft Word
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Must include a separate title page with the following:
Title of paper in bold font
Space should be between title and the rest of the information on the title page.
Student’s name
Name of institution (Ashford University)
Course name and number
Instructor’s name
Due date
Must utilize academic voice. See the Academic Voice
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Must include an introduction and conclusion paragraph. Your
introduction paragraph needs to end with a clear thesis statement that
indicates the purpose of your paper.
For assistance on writing Introductions & Conclusions
(Links to an external site.) as well as Writing a Thesis Statement
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Must use at least one scholarly orcredible sources in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible Sources
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table offers additional guidance on appropriate source types. If you
have questions about whether a specific source is appropriate for this
assignment, please contact your instructor. Your instructor has the
final say about the appropriateness of a specific source for a
particular assignment.
To assist you in completing the research required for this assignment, view this Ashford University Library Quick ‘n’ Dirty
(Links to an external site.) tutorial, which introduces the Ashford University Library and the research process, and provides some library search tips.
Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper
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Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References List
(Links to an external site.) resource in the Writing Center for specifications.
Carefully review the Grading Rubric
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