Read the following scenario: Furniture to Go, Inc. has hired your Learning Team to develop a detailed selling model that will help the company increase sales to both individual customers and business or corporate customers. The first stage of your team’s selling model must include a recommended selling philosophy, relationship strategy, and product strategy for both B2C and B2B. DO THE FOLLOWING PLEASE AND INCLUDE SPEAKER NOTES: Develop a Product Strategy, Explain specific actions that the company can take to ensure that each salesperson is a product expert. Describe strategies that salespeople can learn to know how to sell specific product benefits and propose product solutions to fit each customer’s needs. How will salespeople use price and delivery to encourage decisions among buyers? What methods should the company use to make sure salespeople understand and know their competition?
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