Analyze a recent purchase you made of a durable good.
Note: Durable goods are goods that do not wear out quickly or those that have a lifespan of more than three years, like computers, cars, mobile phones, kitchen appliances, etc.
Write a 1,050- to 1,400-word paper in which you review the steps you took in making this purchasing decision.
Base your review on the following six steps in the consumer decision process:
- Problem recognition
- Information search
- Alternative evaluation
Answer the following questions in your paper:
- How many of these stages did you go through?
- Which stage(s) in the purchasing process was/were most important to you?
- If you skipped certain stages, what marketing or previous experience influenced you to skip this stage?
- What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?
Format your paper consistent with APA guidelines. As with all papers in this class, please include references.
Submit your assignment.
use bookUse book Consumer behavior building marketing strategy 13th edition
By David l mothersbaugh
Del I Hawkins